Wholesaling CEOs have many decisions to make when starting out. One of the biggest can be which associations, networks and certifications to sign up for. So how valuable are these moves today?
Common questions for investors getting started in wholesaling houses include which type of entity to set up to do business under, where they should incorporate, if they should hire professional help, use an online service or take the DIY approach, and which associations and industry groups to join?
Thankfully, while vital to do it well for long term profitability, business formation has become fast, easy and almost ridiculously affordable.
Following startup wholesaling CEOs and businesses often find they are solicited by many organizations, or are spurred to inquire about them to increase business networking opportunities, credibility, and brand visibility.
Today this line up of choices for those wholesaling houses might include options like the Better Business Bureau, Chambers of Commerce, Realtor and mortgage broker and banker associations.
Signing up for membership with these groups and associations can be very powerful. They can open new doors for networking, forging strategic partnerships, creating new referral streams, add to credibility and trust, generate press opportunities, increase wholesaling marketing effectiveness and ROI and even assist in attracting better talent.
However, they are rarely free. In fact some appear to simply give members the privilege of paying more money to attend various functions or to pay for advertising. For this reason it is important for wholesaling CEOs to carefully evaluate the real benefits, cost and ROI before going down this road, especially when startup capital may be lean.
In many cases it may just be better to go alone to networking functions, conventions, and investors' club meetings and even engage on online real estate blogs, forums and social media communities on Facebook and Google+, or just focus on starting their own groups instead.
There is also a new certification for real estate businesses to consider. Certified B Corporation status can be an exciting and potentially valuable option for socially conscious wholesaling CEOs and investment firms which are committed to sustainable business and that want to lead in positively influencing the real estate industry for good.
This also isn't free, and can require at least 6 months in business to qualify for, but does differentiate those accredited as being the real deal and puts them on par with brands like Ben and Jerry's and BePacks.
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