About two weeks ago, a property agent recommended three bankers to my husband and I.
Each of these bankers called us on the phone to have a chat. Each telling us about their mortgage terms and packages.
Of the three bankers, only one made an effort to visit me at my office to explain things further. She brought a colleague along as well. So guess who did we decide to give our business to?
We did not go for the one with better rate, we went with the one that gave us their time and energy because we got to see the banker face to face which was important for the confidence factor. In fact, one of the other bankers told me that he could easily approve of my application, hassle free but because we did not meet, I was not confident that he could actually deliver.
Through the observation of my own buying behaviour, I realised that I was really using the 'know like and trust' factor. I am sure many other buyers would behave the same way.
As a small business owner, or solo entrepreneur with a focus on transforming the lives of others for the better, wouldn't you want your clients to know like and trust you?
Your clients and potential clients must trust you in order for them to put their lives in your hands to assist them. But if you do not offer a personal touch or an opportunity for them to know you, then why would they want to work with you?
Here are several things you can do to improve your 'know like and trust' rating:
- be authentic as a person and in what ฝากขายที่ดิน you do and how you serve/set up a short (about 10 mins) getting to know you phone call with your potential ideal clients (if this is a long distance client, better yet do Skype so that you can see each other).
- if possible invite your potential ideal clients to your working space to have an idea of what it would be like if they worked with you. Again make this a 10 min visit, which is more than enough time for them to suss you out to make an impression .
- use social media as a vehicle for your clients and potential clients to get to know you on a much more personal level (but please leave out tabloid material details! Your clients do not have to know everything.)
- be transparent in your sharing i.e. share your knowledge and wisdom based on your personal experiences and how it got you to where you are. Your potential clients and clients will appreciate it and trust you.
Many of my long term committed clients have been with me for more than six years and they all tell me the same thing -- that they trust me. I believe that trust is something that entrepreneurs must earn. And it is one of the most valuable asset your business should have.
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