Article cards are a terrific shotgun strategy to direct mail advertising and marketing. They're economical, as well as if you do not have access to a targeted newsletter, they are a sensible option for striking great deals of people. Here's the disadvantage - they're low-cost, so they're utilized by lots of people. That indicates your target market is receiving them regularly, so it will certainly be difficult to obtain them to focus on your own. Market average action rates for message cards are less than 1%, actually they're typically in between 0.1% as well as 0.5%. That implies on a mailing of 1,000 units, you can expect between 1 and also 5 phone calls. Wow, right? Send 1,000 post cards to obtain 5 telephone call? If it cost you $450 to send those out, each phone call you received price you $90. And that's if your reaction rate gets on the high-end.
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