Most real estate investors have systems in place and the know-how to get motivated leads, but just like in any other industry, few are converted. That being said, as a hardworking investor, you would be wasting your marketing and lead generation efforts if you cannot follow up on these leads promptly and effectively. Although numerous leads can be overwhelming, the more the better. Failure to handle or follow up on these leads is what you should consider bad as those are missed opportunities. This simply means that if you are putting effort to get people to notice you, then you need to spare an equal amount of time to turn their heads once more.
Statistics show that almost half of nurtured leads end up doing bigger business than non-nurtured and a definite half of real estate deals are scored by the first contact person. Another great fact about lead follow up is that there is usually nothing to lose since the client can't be more negative. A "No" is the worst thing you can expect from a lead and that does not mean that they necessarily do not want to do business. The market changes quickly and with time, your first offer can become attractive to the homeowner. You therefore need to prudently show them that you are still waiting on them and are willing to talk.
Thanks to the internet, all failed leads can be retained much easily and you can always get back to them whenever you want. If however, you still use sticky notes to manage your leads you may need to preserve them or transfer them to a spreadsheet. Whichever the case, you need to look at your leads as appointments which are not really failed but postponed in that if you did not connect with the seller the first time, then you just have to change your approach the second time.
Following up on all leads is great but if you have limited resources, it would be more prudent to avoid the low-probability prospects. You can easily be swayed to think that if a homeowner is not willing to sell the first time, they will never entertain the thought. Homeowners are human and are bound to change their minds, so a "No" บ้านมือสอง กรุงเทพ is as good as a "Yes" and hence what should be more worrying is the third option, "Maybe". The latter response can be a time killer and energy waster and it would therefore be better to get a "No" immediately than later. Thus, it is important for you to weigh your options by determining the value of your leads.
As much as homeowners can be persuaded, you should understand that they are constantly bombarded with postcards, mailing and calls from other investors just like you. You therefore need to maintain sensible contact. Constant hounding of the homeowner is a definite deal breaker as they will quickly turn away from your annoyance. So long as you manage your leads well, you will be able to maintain timely contact with all your prospective sellers and sooner or later see a difference in your marketing campaign.
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