Crowdfunding has been around for a bit now thanks to sites like Kickstarter and Pozible. But Equity crowdfunding is a different in a fundamental way. In sites like Kickstarter you are essentially making a donation to the person or company making the offer. Despite the promise for a reward there is nothing concrete that binds the issuer to fulfilling that to the person making the contribution. You don't get any legal stake in the venture or project being promoted.
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